Secrets to Amplifying your Own Voice
Code Like a Girl has been fortunate enough to have over 100 writers. We love having different perspectives and ideas come to light and we love the discussions that come out of it.
The goal for us is to amplify the voices of our amazing writers. To do that we post their articles across our social networks. We treat all articles the same and promote them the same, however some do much better than others.
Why is that? Are some articles just better than others? Is it that some are more controversial than others? Or is it that the ones that do extremely well are better marketed by the writer?
Here is my intuition around this after watching the stats on over 150 articles and trying to figure out what makes some explode and others not.
I have noticed that people who share their own posts on Facebook get many more views. Your friends are often more interested in what you have to say than anyone else. They are more likely than a stranger to click the link, read what you wrote, and share it because they want to support you.
Yes it is true controversial articles tend to do well. That is because they tend to elicit more reaction and so people write comments that then provoke further reactions and the activity around the article gets more people interested. Not only do they comment on Medium, but also on HackerNews, Facebook, and Twitter.
Twitter works in a similar way to Facebook, however I will admit that it is harder to get views from Twitter than Facebook. You should always include a picture or video when you tweet your article out. It helps catch people’s attention.
You can ask a question in your tweet to spark a discussion around it that will get more people interested in reading about it.
It is ok to post the same thing, in a different way, a few times over the course of a week. The average life of a tweet is under 20 minutes. Smarter people than me have run the numbers and proven that it essentially doesn’t exist after that. Try different times of day, and using different strategies. People are creatures of habit — your tweet at 7 am, 2 pm, and 11:30 pm are reaching different people, consistently.
Do a search on the title of your article and retweet interesting comments made about your article. Reply to the author of the tweet thanking them for the comment. People love to be thanked. It helps build your following.
The quality of an article does impact how well it is received. However, low views does not correlate to a terrible article. I have seen fantastic articles get low amounts of views. I believe that is because those pieces just didn’t get in front of enough eyes.
Want to improve your blogging skills? Here are some pointers from Sean Yo about writing for the web.
You believed strongly enough in what you want to say that you wrote it down for others to read, consider, and discuss. Just like at a social gathering you need to foster the conversation to keep it going.
You aren’t finished when you publish the post.
To make sure your voice, thoughts, and beliefs are heard you need to champion the work and interact with your readers as best you can.
Help us to support, share, and amplify your voice!